VKCLV
HOME
ABOUT CLV
Understanding Customer Contributions
The Concept of Customer Lifetime Value
How Can CLV Benefit Firms?
Typical Drivers of CLV
How Can CLV Be Maximized?
Select Case Studies
CLV Models
CUSTOMER ENGAGEMENT SUITE
Extending the Power of CLV
Customer Brand Value
Customer Influence Value
Customer Referral Value
Business Reference Value
Customer Knowledge Value
CVT & FIRM VALUE
Connecting CVT & Firm Values
Customer Lifetime Value
Augmented Customer Value
Identify Indirect Customer Value Contribution
Create Portfolio of Customers
Identify Value Segments Based on Augmented Customer Value
Maximize Indirect Value Contribution
Relationship Strategy
Interaction Strategy
Engagement Strategy
CLV PRINCIPLES FOUND IN
Building on CLV Principles
Salesperson Lifetime Value
Employee Engagement Value
Donor Lifetime Value
CLV KNOWLEDGE
Journal Articles
Books
Book Chapters
Dr. V. KUMAR
Impact Dashboard
Quick Facts
Brief Resume
Full Vitae
Academic & Professional Honors
Legends in Marketing series
Media
Menu
HOME
ABOUT CLV
Understanding Customer Contributions
The Concept of Customer Lifetime Value
How Can CLV Benefit Firms?
Typical Drivers of CLV
How Can CLV Be Maximized?
Select Case Studies
CLV Models
CUSTOMER ENGAGEMENT SUITE
Extending the Power of CLV
Customer Brand Value
Customer Influence Value
Customer Referral Value
Business Reference Value
Customer Knowledge Value
CVT & FIRM VALUE
Connecting CVT & Firm Values
Customer Lifetime Value
Augmented Customer Value
Identify Indirect Customer Value Contribution
Create Portfolio of Customers
Identify Value Segments Based on Augmented Customer Value
Maximize Indirect Value Contribution
Relationship Strategy
Interaction Strategy
Engagement Strategy
CLV PRINCIPLES FOUND IN
Building on CLV Principles
Salesperson Lifetime Value
Employee Engagement Value
Donor Lifetime Value
CLV KNOWLEDGE
Journal Articles
Books
Book Chapters
Dr. V. KUMAR
Impact Dashboard
Quick Facts
Brief Resume
Full Vitae
Academic & Professional Honors
Legends in Marketing series
Media
FULL VITAE
Dr. Kumar's Full Vitae
For a complete list of Dr. V. Kumar’s Publications please see his Full Vitae
