{"id":194,"date":"2021-05-19T17:42:43","date_gmt":"2021-05-19T17:42:43","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=194"},"modified":"2021-07-30T06:08:04","modified_gmt":"2021-07-30T06:08:04","slug":"book-chapters","status":"publish","type":"page","link":"https:\/\/www.vkclv.com\/index.php\/book-chapters\/","title":{"rendered":"Book Chapters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"194\" class=\"elementor elementor-194\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4385001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4385001\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15f21bb\" data-id=\"15f21bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d4c9b elementor-widget elementor-widget-heading\" data-id=\"f7d4c9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">CLV KNOWLEDGE SOURCE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91d2599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d2599\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-219b748\" data-id=\"219b748\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353030f elementor-widget elementor-widget-spacer\" data-id=\"353030f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc48d7 elementor-widget elementor-widget-heading\" data-id=\"0dc48d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Book Chapters\n <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cc2cd elementor-widget elementor-widget-text-editor\" data-id=\"54cc2cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<strong>Forthcoming<\/strong>\n\n<ul>\n \t<li><strong>Kumar, V<\/strong>. and Bharath Rajan\u00a0 \u201cCustomer Lifetime Value: What, How, and Why,\u201d in <strong>Marketing Strategy<\/strong>, eds. Bodo B. Schegelmilch and Russell Winer, Routledge: New York, NY.<\/li>\n\n<li><strong>Kumar, V<\/strong>.\u00a0 \u201c<strong>Methodological issues in cross-cultural research: Establishing equivalence<\/strong>,\u201d in <strong>Handbook of Cross-Cultural Marketing Research,<\/strong> eds. Camille Schuster and Glen Brodowsky, Edward Elgar Publishing Ltd.: Northampton, MA.\n<\/li><\/ul>\n<strong>2019<\/strong>\n\n<ul> <li><strong>Kumar, V<\/strong>.\u00a0 \u201cIntroduction: Customer Engagement and Marketing Practice,\u201d in <strong>Handbook of Research on Customer Engagement,<\/strong> eds. Linda D. Hollebeek and David E. Sprott, Edward Elgar Publishing Ltd.: Northampton, MA., pp. 4-19<\/li><\/ul>\n\n<strong>2018<\/strong>\n\n<ul><li>Pansari, Anita, and <strong>Kumar, V<\/strong>. , \u201cCustomer Engagement Marketing,\u201d <strong>Customer Engagement Marketing, <\/strong>eds., Robert W. Palmatier, <strong>V. Kumar<\/strong>, and Colleen M. Harmeling, Palgrave Macmillan, Cham., pp. 1-27.<\/li><\/ul>\n\n<strong>2016<\/strong>\n<ul>\n \t<li><strong>Kumar, V.\u00a0<\/strong>and Sarang Sunder (2016), \u201cCustomer Lifetime Value and Its Relevance to the Consumer Packaged Goods Industry,\u201d\u00a0<strong>Accountable Marketing,\u00a0<\/strong>eds., David W. Stewart and Craig T. Gugel, Routledge, pp. 69-82<\/li>\n<\/ul>\n<strong>2015<\/strong>\n<ul>\n \t<li><strong>Kumar, V.\u00a0<\/strong>and Anita Pansari (2015), \u201cAggregate- and Individual-level Customer Lifetime Value,\u201d\u00a0<strong>Handbook of Research on Customer Equity in Marketing<\/strong>, Edward Elgar Publishing Ltd., pp. 44-76.<\/li>\n<\/ul>\n<strong>2014<\/strong>\n<ul>\n \t<li><strong>Kumar, V.<\/strong>, Nita Umashankar, and Jee Won (Brianna) Choi (2014), \u201cCRM Metrics and Strategies to Enhance Performance in Service Industries,\u201d\u00a0<strong>Handbook of Services Marketing Research<\/strong>, eds. Roland Rust and Ming-Hui, Edward Elgar Publishing Ltd.: Cheltenham, UK, pp. 135-165.<\/li>\n<\/ul>\n<strong>2012<\/strong>\n<ul>\n \t<li><strong>Kumar, V.<\/strong>\u00a0and Bharath Rajan (2012), \u201cCustomer Lifetime Value Management: Strategies to Measure and Maximize Customer Profitability,\u201d\u00a0<strong>Handbook of Marketing Strategy<\/strong>, eds., Venkatesh Shankar and Gregory Carpenter, Edward Elgar Publishing Ltd.: Cheltenham, UK, pp. 107-134.<\/li>\n \t<li>Venkatesan, Rajkumar,\u00a0<strong>V. Kumar<\/strong>, and Werner Reinartz (2012), \u201cCustomer Relationship Management in Business Markets,\u201d\u00a0<strong>Handbook of Business-to-Business Marketing<\/strong>, eds., Gary L. Lilien and Rajeep Grewal, Edward Elgar Publishing Ltd.: Cheltenham, UK, pp. 311-331.<\/li>\n<\/ul>\n<strong>2010<\/strong>\n<ul>\n \t<li><strong>Kumar, V.<\/strong>\u00a0(2010), \u201cCustomer Relationship Management\u201d in\u00a0<strong>Wiley International Encyclopedia of Marketing<\/strong>, John Wiley &amp; Sons.<\/li>\n<\/ul>\n<strong>2006<\/strong>\n<ul>\n \t<li><strong>Kumar V.<\/strong>\u00a0(2006), \u201cCustomer Lifetime Value,\u201d in\u00a0<strong>The Handbook of Marketing Research<\/strong>, Editors: Rajiv Grover and Marco Vriens, Sage Publications: California, pp. 602-627.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292c111 elementor-widget elementor-widget-spacer\" data-id=\"292c111\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac0fb3 elementor-widget elementor-widget-spacer\" data-id=\"3ac0fb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211739b elementor-widget elementor-widget-spacer\" data-id=\"211739b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95affc4\" data-id=\"95affc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5473792 elementor-widget elementor-widget-spacer\" data-id=\"5473792\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2307a30 elementor-widget elementor-widget-text-editor\" data-id=\"2307a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/journal-articles\/\" target=\"_blank\" rel=\"noopener\">Journal Articles<\/a><\/p><p><a href=\"https:\/\/www.vkclv.com\/index.php\/books\/\" target=\"_blank\" rel=\"noopener\">Books<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119c73d elementor-widget elementor-widget-spacer\" data-id=\"119c73d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e52f9d elementor-widget elementor-widget-text-editor\" data-id=\"5e52f9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/full-vitae\/\">For a complete list of Dr. V. Kumar&#8217;s Publications please see his Full Vitae<strong><em>\u21e8<\/em><\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f5058 elementor-widget elementor-widget-image\" data-id=\"52f5058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/full-vitae\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-791x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-791x1024.jpeg 791w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-232x300.jpeg 232w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-768x994.jpeg 768w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-1187x1536.jpeg 1187w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar-1583x2048.jpeg 1583w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/vkumar.jpeg 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea0bd5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea0bd5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8c55c\" data-id=\"5f8c55c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa3939 elementor-widget elementor-widget-button\" data-id=\"7aa3939\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/books\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u21e6 Books<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CLV KNOWLEDGE SOURCE Book Chapters Forthcoming Kumar, V. and Bharath Rajan\u00a0 \u201cCustomer Lifetime Value: What, How, and Why,\u201d in Marketing Strategy, eds. Bodo B. Schegelmilch and Russell Winer, Routledge: New York, NY. Kumar, V.\u00a0 \u201cMethodological issues in cross-cultural research: Establishing equivalence,\u201d in Handbook of Cross-Cultural Marketing Research, eds. Camille Schuster and Glen Brodowsky, Edward Elgar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-194","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":43,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/194\/revisions"}],"predecessor-version":[{"id":2706,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/194\/revisions\/2706"}],"wp:attachment":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}