{"id":191,"date":"2021-05-19T17:42:13","date_gmt":"2021-05-19T17:42:13","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=191"},"modified":"2021-07-30T06:18:40","modified_gmt":"2021-07-30T06:18:40","slug":"books","status":"publish","type":"page","link":"https:\/\/www.vkclv.com\/index.php\/books\/","title":{"rendered":"Books"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"191\" class=\"elementor elementor-191\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e844c32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e844c32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f2d92\" data-id=\"24f2d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c65d303 elementor-widget elementor-widget-heading\" data-id=\"c65d303\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xxl\">BOOKS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03644c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03644c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1736ea\" data-id=\"a1736ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9caffeb elementor-widget elementor-widget-spacer\" data-id=\"9caffeb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d1f57 elementor-widget elementor-widget-heading\" data-id=\"83d1f57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Books\n <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8100e elementor-widget elementor-widget-spacer\" data-id=\"3d8100e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6df022\" data-id=\"b6df022\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a94928 elementor-widget elementor-widget-spacer\" data-id=\"4a94928\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77566bb elementor-widget elementor-widget-text-editor\" data-id=\"77566bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/journal-articles\/\" target=\"_blank\" rel=\"noopener\">Journal Articles<\/a><\/p><p><a href=\"https:\/\/www.vkclv.com\/index.php\/book-chapters\/\" target=\"_blank\" rel=\"noopener\">Book Chapters<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0236a53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0236a53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-508e560\" data-id=\"508e560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05268ea elementor-widget elementor-widget-image\" data-id=\"05268ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/3319619845\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=3319619845&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=c83f4fde425561ee7bf92b8008389494\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/CEM1st-198x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0849d6b\" data-id=\"0849d6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14677c3 elementor-widget elementor-widget-image\" data-id=\"14677c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/1119497639\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1119497639&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=3327276251d27f8ece46af63118d763a\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR13_001-237x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR13_001-237x300.png 237w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR13_001.png 258w\" sizes=\"auto, (max-width: 237px) 100vw, 237px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c8822ba\" data-id=\"c8822ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25e427f elementor-widget elementor-widget-image\" data-id=\"25e427f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/364220130X\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=364220130X&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=3bdbd22db5a5f98342352d6a3634b5b3\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"209\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/CRM2-209x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4cb9574\" data-id=\"4cb9574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d31e6 elementor-widget elementor-widget-image\" data-id=\"58d31e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/1119355273\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1119355273&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=07c56b8bae327807828ac4b0374acc0c\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"241\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR12.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e3b397e\" data-id=\"e3b397e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bffe62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bffe62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a61ce25\" data-id=\"a61ce25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f17386 elementor-widget elementor-widget-text-editor\" data-id=\"2f17386\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Engagement Marketing\u00a0 1st ed. 2018 Edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e02f277\" data-id=\"e02f277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f29f67d elementor-widget elementor-widget-text-editor\" data-id=\"f29f67d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 13th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d502b25\" data-id=\"d502b25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5c0687 elementor-widget elementor-widget-text-editor\" data-id=\"a5c0687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1a716bf\" data-id=\"1a716bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1cc0ff elementor-widget elementor-widget-text-editor\" data-id=\"e1cc0ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research 12th Edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-42e81f5\" data-id=\"42e81f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bf3868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf3868\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-36faf8b\" data-id=\"36faf8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-764cf6a elementor-widget elementor-widget-image\" data-id=\"764cf6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/9351507505\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=9351507505&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=0fd1c0c061ef72c6fb5013f8ab8a9e94\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/GlobalMarketingResearch-224x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/GlobalMarketingResearch-224x300.png 224w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/GlobalMarketingResearch.png 252w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-be544c2\" data-id=\"be544c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-751e5cd elementor-widget elementor-widget-image\" data-id=\"751e5cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/Marketing-Research-David-Aaker\/dp\/1118156633\/ref=pd_sbs_2\/143-8392620-9199118?pd_rd_w=mZPWL&#038;pf_rd_p=180628c6-6f13-4dbf-9213-f09cdedc7815&#038;pf_rd_r=AC9MHXBARYVZT71A6447&#038;pd_rd_r=81133345-4936-4f05-9cb3-e37c2db8cf2d&#038;pd_rd_wg=xjJHH&#038;pd_rd_i=1118156633&#038;psc=1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR11-238x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-47af959\" data-id=\"47af959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-915c58d elementor-widget elementor-widget-image\" data-id=\"915c58d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/1119993202\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1119993202&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=a85fcd8cb1192c83270ea564fdb7ad0b\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/CustomerRelationshipManagment-189x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6df4032\" data-id=\"6df4032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d1687 elementor-widget elementor-widget-image\" data-id=\"39d1687\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0470317256\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0470317256&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=075ee94a12822651b20b06507a39b29d\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MarketingResearch-222x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MarketingResearch-222x300.png 222w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MarketingResearch.png 253w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4e3e20c\" data-id=\"4e3e20c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9ceaba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9ceaba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a0b5c72\" data-id=\"a0b5c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56454c elementor-widget elementor-widget-text-editor\" data-id=\"c56454c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Global Marketing Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1086d46\" data-id=\"1086d46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e95b48 elementor-widget elementor-widget-text-editor\" data-id=\"7e95b48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 11th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-939e7c7\" data-id=\"939e7c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7f9d1 elementor-widget elementor-widget-text-editor\" data-id=\"7f7f9d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Statistical Methods in Customer Relationship Management<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f0b514e\" data-id=\"f0b514e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c67505 elementor-widget elementor-widget-text-editor\" data-id=\"0c67505\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 10th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d6c3bac\" data-id=\"d6c3bac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1617e19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1617e19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f8c84c1\" data-id=\"f8c84c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f478f elementor-widget elementor-widget-image\" data-id=\"a7f478f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/1601981562\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1601981562&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=c68de4ac819dcc73b3f30726de2b2216\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/Customer-Lifetime-Value-Book-200x300-1.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e5e6541\" data-id=\"e5e6541\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2b96a1 elementor-widget elementor-widget-image\" data-id=\"a2b96a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0136117406\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0136117406&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=858847b0729beac687a16239a2c4a04f\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"209\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MCP-Book-209x300-1.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f2423e2\" data-id=\"f2423e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-250d2cd elementor-widget elementor-widget-image\" data-id=\"250d2cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/Profitable-Customer-Engagement-Concept-Strategies\/dp\/8132113403\/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1509571909&#038;sr=1-1&#038;keywords=profitable+customer+engagement\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/PCE-Book-198x300-1.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a971102\" data-id=\"a971102\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d504aa4 elementor-widget elementor-widget-image\" data-id=\"d504aa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0471271330\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0471271330&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=ea843c04781f5b4cf470101725545b0e\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/crm1-223x300-1.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7551805\" data-id=\"7551805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2887d59 elementor-widget elementor-widget-spacer\" data-id=\"2887d59\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54bb850 elementor-widget elementor-widget-text-editor\" data-id=\"54bb850\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/full-vitae\/\" target=\"_blank\" rel=\"noopener\">For a complete list of Dr. V. Kumar&#8217;s Publications please see his Full Vitae<strong><em>\u21e8<\/em><\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f21e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f21e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2de7bc7\" data-id=\"2de7bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006a39a elementor-widget elementor-widget-text-editor\" data-id=\"006a39a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Lifetime Value: The Path to Profitability: Foundations and Trends in Marketing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-12ab192\" data-id=\"12ab192\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f18f0 elementor-widget elementor-widget-text-editor\" data-id=\"37f18f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-12f951f\" data-id=\"12f951f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ae0c8 elementor-widget elementor-widget-text-editor\" data-id=\"a5ae0c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Profitable Customer Engagement: Concept, Metrics and Strategies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a43b5d6\" data-id=\"a43b5d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f975abc elementor-widget elementor-widget-text-editor\" data-id=\"f975abc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Relationship Management: A Databased Approach 1st Ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-645f0ca\" data-id=\"645f0ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2db16d elementor-widget elementor-widget-image\" data-id=\"c2db16d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/full-vitae\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/vitae1-232x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/vitae1-232x300.png 232w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/vitae1.png 729w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d132bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d132bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-baf26d6\" data-id=\"baf26d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b377d1 elementor-widget elementor-widget-image\" data-id=\"9b377d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/364220130X\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=364220130X&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=b9f769dadbe169e73bd821cd38ba29fc\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"209\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/CRM2-209x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-cd5e7bf\" data-id=\"cd5e7bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccdbac5 elementor-widget elementor-widget-image\" data-id=\"ccdbac5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/1119993202\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1119993202&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=a85fcd8cb1192c83270ea564fdb7ad0b\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/CustomerRelationshipManagment-189x300-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4cdaaa7\" data-id=\"4cdaaa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1fb993 elementor-widget elementor-widget-image\" data-id=\"b1fb993\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0470050764\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0470050764&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=77dcea4d5bff518c63c8f8d3aa43d5a6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR9-228x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR9-228x300.png 228w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR9.png 258w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2da1315\" data-id=\"2da1315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702c512 elementor-widget elementor-widget-image\" data-id=\"702c512\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/047141235X\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=047141235X&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=698597fd1e23f7efb1b273a2df008be6\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/EMR2-231x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/EMR2-231x300.png 231w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/EMR2.png 258w\" sizes=\"auto, (max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3b0d0cb\" data-id=\"3b0d0cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-857cf66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"857cf66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b14d668\" data-id=\"b14d668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfa0035 elementor-widget elementor-widget-text-editor\" data-id=\"dfa0035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f22b23b\" data-id=\"f22b23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36e0b21 elementor-widget elementor-widget-text-editor\" data-id=\"36e0b21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Statistical Methods in Customer Relationship Management<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-861cef9\" data-id=\"861cef9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0e96e elementor-widget elementor-widget-text-editor\" data-id=\"3e0e96e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 9th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ab864e4\" data-id=\"ab864e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ec3eb elementor-widget elementor-widget-text-editor\" data-id=\"43ec3eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Essentials of Marketing Research, 2nd Edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5fc1764\" data-id=\"5fc1764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8b3910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8b3910\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c7da2e6\" data-id=\"c7da2e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8efac8 elementor-widget elementor-widget-image\" data-id=\"c8efac8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0130453862\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0130453862&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=60961c53af8a56f87fdb3ebf761e985c\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1-215x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1-215x300.png 215w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1.png 257w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7bde64a\" data-id=\"7bde64a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a7ae2 elementor-widget elementor-widget-image\" data-id=\"79a7ae2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/gp\/product\/0471170690\/ref=as_li_tl?ie=UTF8&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0471170690&#038;linkCode=as2&#038;tag=drvkumar-20&#038;linkId=54c297424168ebdc74e3dae9369752bd\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR6th-236x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR6th-236x300.png 236w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/MR6th.png 257w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6e8a4ba\" data-id=\"6e8a4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf680d elementor-widget elementor-widget-image\" data-id=\"7bf680d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Marketing-Research-David-Aaker\/dp\/0471552542\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-5th-225x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-5th-225x300.jpg 225w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-5th.jpg 375w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-98953a9\" data-id=\"98953a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9f0af elementor-widget elementor-widget-image\" data-id=\"eb9f0af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Marketing-Research-David-Aaker\/dp\/0471363405\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-7th-edition-231x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-7th-edition-231x300.jpg 231w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-7th-edition.jpg 384w\" sizes=\"auto, (max-width: 231px) 100vw, 231px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ddffe5c\" data-id=\"ddffe5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e528df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e528df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-259bb45\" data-id=\"259bb45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-113b2b9 elementor-widget elementor-widget-text-editor\" data-id=\"113b2b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>International Marketing Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-594f664\" data-id=\"594f664\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a0205 elementor-widget elementor-widget-text-editor\" data-id=\"63a0205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research 6th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b6efbdc\" data-id=\"b6efbdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdfbef6 elementor-widget elementor-widget-text-editor\" data-id=\"bdfbef6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 5th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3150d4b\" data-id=\"3150d4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311c962 elementor-widget elementor-widget-text-editor\" data-id=\"311c962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 7th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8d80f5c\" data-id=\"8d80f5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c73aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c73aa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f27f22b\" data-id=\"f27f22b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0bda25 elementor-widget elementor-widget-image\" data-id=\"e0bda25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.com\/Marketing-Research-8th-Eigth\/dp\/B0089A9KP4\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-8th-edition-228x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-8th-edition-228x300.jpg 228w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-8th-edition.jpg 380w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-59c8717\" data-id=\"59c8717\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470cac3 elementor-widget elementor-widget-image\" data-id=\"470cac3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Essentials-Marketing-Research-V-Kumar\/dp\/0471170682\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"242\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Essentials-of-Marketing-Research-1st-edition-242x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Essentials-of-Marketing-Research-1st-edition-242x300.png 242w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Essentials-of-Marketing-Research-1st-edition.png 300w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-93aca1d\" data-id=\"93aca1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5e910 elementor-widget elementor-widget-image\" data-id=\"2f5e910\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Marketing-Research-Global-Outlook-Kumar\/dp\/9351502481\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"242\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Market-Research-A-Global-Outlook-242x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Market-Research-A-Global-Outlook-242x300.png 242w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Market-Research-A-Global-Outlook.png 300w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-498a62e\" data-id=\"498a62e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df4c04 elementor-widget elementor-widget-image\" data-id=\"7df4c04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Handbook-Research-Marketing-Handbooks-Management\/dp\/1781004978\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"242\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Handbook-of-Research-on-Customer-Equity-in-Marketing-242x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Handbook-of-Research-on-Customer-Equity-in-Marketing-242x300.png 242w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Handbook-of-Research-on-Customer-Equity-in-Marketing.png 300w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9751aa5\" data-id=\"9751aa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c37a6bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c37a6bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c53e2ba\" data-id=\"c53e2ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0322c8 elementor-widget elementor-widget-text-editor\" data-id=\"d0322c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 8th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d17a056\" data-id=\"d17a056\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4fc0cf elementor-widget elementor-widget-text-editor\" data-id=\"c4fc0cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Essentials of Marketing Research 1st edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-541170d\" data-id=\"541170d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92e3a89 elementor-widget elementor-widget-text-editor\" data-id=\"92e3a89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Market-Research A Global Outlook<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6c50c8a\" data-id=\"6c50c8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-751091a elementor-widget elementor-widget-text-editor\" data-id=\"751091a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Handbook of Research on Customer Equity in Marketing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9517113\" data-id=\"9517113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3f5f72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3f5f72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c675f23\" data-id=\"c675f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d74dabc elementor-widget elementor-widget-image\" data-id=\"d74dabc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Intelligent-Marketing-Employing-New-Age-Technologies-ebook\/dp\/B08R68QRZ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Intelligent-Marketing-191x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Intelligent-Marketing-191x300.jpg 191w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/Intelligent-Marketing.jpg 319w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-10eef80\" data-id=\"10eef80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84ccf68 elementor-widget elementor-widget-image\" data-id=\"84ccf68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Customer-Relationship-Management-Strategy-Economics\/dp\/3662553805\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/CRM-3rd-edition-212x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/CRM-3rd-edition-212x300.jpg 212w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/CRM-3rd-edition.jpg 352w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ed1098f\" data-id=\"ed1098f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e55dfb1 elementor-widget elementor-widget-image\" data-id=\"e55dfb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/International-Marketing-Research-1-V-kumar\/dp\/8178089335\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"215\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1-215x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1-215x300.png 215w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/IMR1.png 257w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2c38984\" data-id=\"2c38984\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b72830f elementor-widget elementor-widget-image\" data-id=\"b72830f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.in\/Marketing-Research-Kumar-Aaker\/dp\/8126577126\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"300\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-4th-esition-233x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-4th-esition-233x300.jpg 233w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/07\/MR-4th-esition.jpg 388w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-71542fd\" data-id=\"71542fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a1f421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a1f421\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ded91df\" data-id=\"ded91df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b560244 elementor-widget elementor-widget-text-editor\" data-id=\"b560244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Intelligent Marketing: Employing New Age Technologies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c4647f5\" data-id=\"c4647f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf4055 elementor-widget elementor-widget-text-editor\" data-id=\"ddf4055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e1ae1df\" data-id=\"e1ae1df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc10e7c elementor-widget elementor-widget-text-editor\" data-id=\"dc10e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 1st edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0490c47\" data-id=\"0490c47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f458ea5 elementor-widget elementor-widget-text-editor\" data-id=\"f458ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Marketing Research, 4th edition<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b666528\" data-id=\"b666528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-271e7f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"271e7f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-985c63a\" data-id=\"985c63a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e37a36 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0e37a36\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/journal-articles\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u21e6 Journal Articles<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-195b6bd\" data-id=\"195b6bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8184818 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"8184818\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/book-chapters\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Chapters\u21e8<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BOOKS Books Journal Articles Book Chapters Customer Engagement Marketing\u00a0 1st ed. 2018 Edition Marketing Research, 13th edition Customer Relationship Management: Concept, Strategy, and Tools 2nd ed. Marketing Research 12th Edition Global Marketing Research Marketing Research, 11th edition Statistical Methods in Customer Relationship Management Marketing Research, 10th edition For a complete list of Dr. V. Kumar&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-191","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":112,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/191\/revisions"}],"predecessor-version":[{"id":2717,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/191\/revisions\/2717"}],"wp:attachment":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}