{"id":182,"date":"2021-05-19T17:38:22","date_gmt":"2021-05-19T17:38:22","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=182"},"modified":"2021-05-31T11:26:31","modified_gmt":"2021-05-31T11:26:31","slug":"donor-lifetime-value","status":"publish","type":"page","link":"https:\/\/www.vkclv.com\/index.php\/donor-lifetime-value\/","title":{"rendered":"Donor Lifetime Value"},"content":{"rendered":"\t\t
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CLV PRINCIPLES FOUND IN<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Donor Lifetime Value<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As for-profit firms need to focus on maximizing value for each of its varied relationships \u2013 with customers, employees, salespeople, etc. \u2013 so should non-profit firms do the same. In the non-profit context, nurturing relationships with potential donors is of paramount importance. And to nurture these relationships, the concept of Donor Lifetime Value (DLV)<\/strong>\u00a0is essential.<\/p>

DLV is a forward-looking metric that computes the sum of future donations discounted to the present value, over the course of the donor\u2019s lifetime with the firm. In other words, it applies the basic concept of\u00a0Customer Lifetime Value (CLV)<\/a>\u00a0to the donor\/non-profit relationship. This future value is determined by using past donation behavior and other marketing information to then predict: the likelihood of donation, the value of the prospective donation, and the marketing costs incurred by the firm in soliciting donations (Kumar, V<\/strong>., and J. Andrew Petersen (2017)). As with\u00a0CLV<\/a>,\u00a0Salesperson Future Value (SFV),<\/a> and\u00a0Employee Engagement Value (EEV)<\/a>, the donor base can then be segmented according to value, such that firm resources can be channeled toward those in the uppermost ranks<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Building on CLV Principles<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Salesperson Lifetime Value<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Employee Engagement Value<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References<\/u><\/strong>Kumar, V<\/strong>., and J. Andrew Petersen (2017), “Maximizing Donor Lifetime Value,”\u00a0Working Paper<\/em>, Georgia State University, Atlanta, GA.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CLV PRINCIPLES FOUND IN Donor Lifetime Value As for-profit firms need to focus on maximizing value for each of its varied relationships \u2013 with customers, employees, salespeople, etc. \u2013 so should non-profit firms do the same. In the non-profit context, nurturing relationships with potential donors is of paramount importance. And to nurture these relationships, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":19,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/182\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/182\/revisions\/2290"}],"wp:attachment":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}