{"id":173,"date":"2021-05-19T17:36:40","date_gmt":"2021-05-19T17:36:40","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=173"},"modified":"2021-06-01T09:54:51","modified_gmt":"2021-06-01T09:54:51","slug":"building-on-clv-principles","status":"publish","type":"page","link":"https:\/\/www.vkclv.com\/index.php\/building-on-clv-principles\/","title":{"rendered":"Building on CLV Principles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"173\" class=\"elementor elementor-173\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-214ef6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"214ef6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffe7a1\" data-id=\"6ffe7a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbd9469 elementor-widget elementor-widget-heading\" data-id=\"cbd9469\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BUILDING ON CLV PRINCIPLES<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dcd337 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dcd337\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-886babd\" data-id=\"886babd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc64e3a elementor-widget elementor-widget-spacer\" data-id=\"fc64e3a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efb12f elementor-widget elementor-widget-heading\" data-id=\"0efb12f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Building on CLV Principles<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceffbe7 elementor-widget elementor-widget-text-editor\" data-id=\"ceffbe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>As mentioned earlier, the CLV metric has resulted in the creation of other metrics that can be used to manage and maximize customer value. Each of these metrics has to be managed independently since a customer could contribute in multiple ways. Further, firms must identify the ideal combination of direct &amp; indirect value contribution from the metrics that provides the highest profits to the firm (<strong>Kumar, V.<\/strong>, \u00a0(2018)). The following figure illustrates the metrics that embed the principles of CLV<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e076cc elementor-widget elementor-widget-image\" data-id=\"4e076cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"550\" src=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/Principles-of-CLV.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/Principles-of-CLV.jpg 556w, https:\/\/www.vkclv.com\/wp-content\/uploads\/2021\/05\/Principles-of-CLV-300x297.jpg 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe405f elementor-widget elementor-widget-text-editor\" data-id=\"afe405f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>While most of the metrics illustrated in the above figure have been discussed in other sections of this website, this section provides a brief description of salesperson lifetime value (SLV), donor lifetime value (DLV), and employee engagement value (EEV) metrics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff07903\" data-id=\"ff07903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c3cbb elementor-widget elementor-widget-spacer\" data-id=\"d5c3cbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4226e6 elementor-widget elementor-widget-text-editor\" data-id=\"d4226e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/salesperson-lifetime-value\/\">Salesperson Lifetime Value<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3af78 elementor-widget elementor-widget-text-editor\" data-id=\"cf3af78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/employee-engagement-value\/\">Employee Engagement Value<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0835642 elementor-widget elementor-widget-text-editor\" data-id=\"0835642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vkclv.com\/index.php\/donor-lifetime-value\/\">Donor Lifetime Value<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bde10ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bde10ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e965fa\" data-id=\"0e965fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e296eae elementor-widget elementor-widget-text-editor\" data-id=\"e296eae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><strong><u>Reference<\/u><\/strong><br \/><strong>Kumar, V.<\/strong>, \u00a0(2018) &#8220;A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation,&#8221; Journal of Marketing, forthcoming.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a32a85\" data-id=\"9a32a85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf68f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf68f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1f4225\" data-id=\"e1f4225\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776bd0e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"776bd0e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/salesperson-lifetime-value\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Salesperson Lifetime Value<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BUILDING ON CLV PRINCIPLES Building on CLV Principles As mentioned earlier, the CLV metric has resulted in the creation of other metrics that can be used to manage and maximize customer value. Each of these metrics has to be managed independently since a customer could contribute in multiple ways. Further, firms must identify the ideal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-173","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":31,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/173\/revisions"}],"predecessor-version":[{"id":2352,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/173\/revisions\/2352"}],"wp:attachment":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}