{"id":156,"date":"2021-05-19T17:30:47","date_gmt":"2021-05-19T17:30:47","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=156"},"modified":"2021-05-31T14:26:53","modified_gmt":"2021-05-31T14:26:53","slug":"maximize-indirect-value-contribution","status":"publish","type":"page","link":"https:\/\/www.vkclv.com\/index.php\/maximize-indirect-value-contribution\/","title":{"rendered":"Maximize Indirect Value Contribution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"156\" class=\"elementor elementor-156\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18b4a08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18b4a08\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfcec49\" data-id=\"bfcec49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13fd219 elementor-widget elementor-widget-heading\" data-id=\"13fd219\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">CUSTOMER VALUATION THEORY & FIRM VALUE<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e24db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e24db3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81789db\" data-id=\"81789db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-763162b elementor-widget elementor-widget-spacer\" data-id=\"763162b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e9090 elementor-widget elementor-widget-heading\" data-id=\"81e9090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maximize Indirect Value Contribution<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73b978 elementor-widget elementor-widget-text-editor\" data-id=\"c73b978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>A customer portfolio will not yield maximum value for the firm if all means by which customers generate value are not taken into account (<strong>Kumar, V.<\/strong>\u00a0(2013)).\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/customer-referral-value\/\">Customer Referral Value (CRV)<\/a>,\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/customer-knowledge-values\/\">Customer Knowledge Value (CKV)<\/a>, and\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/customer-influence-value\/\">Customer Influence Value (CIV)\u00a0<\/a>are contributions in need of consideration. However, there are other metrics of indirect value: Customer Engagement Value,\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/employee-engagement-value\/\">Employee Engagement Value<\/a>,\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/customer-brand-value\/\">Customer Brand Value<\/a>,\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/business-reference-value\/\">Business Reference Value<\/a>,\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/salesperson-lifetime-value\/\">Salesperson Lifetime Value<\/a>, and\u00a0<a href=\"https:\/\/www.vkclv.com\/index.php\/donor-lifetime-value\/\">Donor Lifetime Value<\/a>. Research is being continually conducted to uncover more and more facets of these metrics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8240d09\" data-id=\"8240d09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6817b elementor-widget elementor-widget-spacer\" data-id=\"6f6817b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aabb05 elementor-widget elementor-widget-text-editor\" data-id=\"6aabb05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/connecting-cvt-firm-values\/\">Connecting CVT &amp; Firm Value<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/customer-lifetime-value\/\">Customer Lifetime Value<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/augmented-customer-value\/\">Augmented Customer Value<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/identify-indirect-customer-value-contribution\/\">Identify Indirect Customer Value Contribution<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/create-portfolio-of-customers\/\">Create Portfolio of Customers<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/identify-value-segments-based-on-augmented-customer-value\/\">Identify Value Segments &amp; Augmented Customer Value<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/relationship-strategy\/\">Relationship\u00a0Strategy<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/interaction-strategy\/\">Interaction\u00a0Strategy<\/a><\/p><p><a class=\"link link-depth-1\" href=\"https:\/\/www.vkclv.com\/index.php\/engagement-strategy\/\">Engagement\u00a0Strategy<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0182744 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0182744\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3468368\" data-id=\"3468368\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8cdebf elementor-widget elementor-widget-text-editor\" data-id=\"c8cdebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><strong><u>Reference<\/u><\/strong><br \/><strong>Kumar, V.<\/strong>\u00a0(2013),\u00a0<em>Profitable Customer Engagement: Concept, Metrics, and Strategies<\/em>. New Delhi, India: Sage Publications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8297f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8297f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02ca209\" data-id=\"02ca209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c5a5b7 elementor-widget elementor-widget-button\" data-id=\"8c5a5b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/identify-value-segments-based-on-augmented-customer-value\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\"> Identify Value Segments & Augmented Customer Value<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30eebd6\" data-id=\"30eebd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca689ce elementor-align-right elementor-widget elementor-widget-button\" data-id=\"ca689ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.vkclv.com\/index.php\/relationship-strategy\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Relationship Strategy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CUSTOMER VALUATION THEORY &#038; FIRM VALUE Maximize Indirect Value Contribution A customer portfolio will not yield maximum value for the firm if all means by which customers generate value are not taken into account (Kumar, V.\u00a0(2013)).\u00a0Customer Referral Value (CRV),\u00a0Customer Knowledge Value (CKV), and\u00a0Customer Influence Value (CIV)\u00a0are contributions in need of consideration. However, there are other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":10,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/156\/revisions"}],"predecessor-version":[{"id":2332,"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/156\/revisions\/2332"}],"wp:attachment":[{"href":"https:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}