• Home
  • ABOUT CLV
    • Understanding Customer Contributions
    • The Concept of Customer Lifetime Value
    • How Can CLV Benefit Firms?
    • Typical Drivers of CLV
    • How Can CLV Be Maximized?
    • Select Case Studies
    • CLV Models
  • CUSTOMER ENGAGEMENT SUITE
    • Extending the Power of CLV
    • Customer Brand Value
    • Customer Influence Value
    • Customer Referral Value
    • Business Reference Value
    • Customer Knowledge Value
  • CVT & FIRM VALUE
    • Connecting CVT & Firm Value
    • Customer Lifetime Value
    • Augmented Customer Value
    • Identify Indirect Customer Value Contribution
    • Create Portfolio of Customers
    • Identify Value Segments and Augmented Customer Value
    • Maximize Indirect Value Contribution
    • Relationship Strategy
    • Interaction Strategy
    • Engagement Strategy
  • CLV PRINCIPLES FOUND IN
    • Building on CLV Principles
    • Salesperson Lifetime Value
    • Employee Engagement Value
    • Donor Lifetime Value
  • CLV KNOWLEDGE
    • Journal Articles
    • Books
    • Book Chapters
  • DR. V. KUMAR
    • Impact Dashboard
    • Quick Facts
    • Brief Resume
    • Full Vitae
    • Academic & Professional Honors
    • Legends in Marketing Series
    • Media

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VKCLV

VKCLV

  • Home
  • ABOUT CLV
    • Understanding Customer Contributions
    • The Concept of Customer Lifetime Value
    • How Can CLV Benefit Firms?
    • Typical Drivers of CLV
    • How Can CLV Be Maximized?
    • Select Case Studies
    • CLV Models
  • CUSTOMER ENGAGEMENT SUITE
    • Extending the Power of CLV
    • Customer Brand Value
    • Customer Influence Value
    • Customer Referral Value
    • Business Reference Value
    • Customer Knowledge Value
  • CVT & FIRM VALUE
    • Connecting CVT & Firm Value
    • Customer Lifetime Value
    • Augmented Customer Value
    • Identify Indirect Customer Value Contribution
    • Create Portfolio of Customers
    • Identify Value Segments and Augmented Customer Value
    • Maximize Indirect Value Contribution
    • Relationship Strategy
    • Interaction Strategy
    • Engagement Strategy
  • CLV PRINCIPLES FOUND IN
    • Building on CLV Principles
    • Salesperson Lifetime Value
    • Employee Engagement Value
    • Donor Lifetime Value
  • CLV KNOWLEDGE
    • Journal Articles
    • Books
    • Book Chapters
  • DR. V. KUMAR
    • Impact Dashboard
    • Quick Facts
    • Brief Resume
    • Full Vitae
    • Academic & Professional Honors
    • Legends in Marketing Series
    • Media
FULL VITAEV. Kumar2017-11-03T19:13:45+00:00

FULL VITAE

 

Dr. Kumar's Full Vitae

For a complete list of Dr. V. Kumar's Publications please see his Full Vitae

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