Research Talks & Presentations
First purchase value and CLV
Professor V Kumar's talk on Social Media.
Should you fire your customers?
Loyalty programmes.
Editors' Perspectives: V. Kumar on Challenges of JM.
2016 Distinguished Dean’s Scholar: V.Kumar.
Creating and Communicating Enduring Customer Value
Murali, D. (2009, February 10). How I got into marketing. Retrieved July 25, 2017
AIM-AMA Sheth Foundation Doctoral Consortium
Professor V Kumar on DMEF's Value to Academics.
Dr V. Kumar PhD - Profitable Customer Engagement - Columbia.
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First purchase value and CLV
Murali, D. (2009, February 10). First purchase value and CLV. Retrieved July 25, 2017 -
Professor V Kumar's talk on Social Media.
Professor V Kumar's talk on Social Media. (2012, February 02). Retrieved July 25, 2017, from -
Should you fire your customers?
Should you fire your customers? - Dr. V Kumar PhD. (2013, September 12). Retrieved July 25, 2017 -
Loyalty programmes.
Murali, D. (2009, February 10). Loyalty programmes. Retrieved July 25, 2017, from -
Editors' Perspectives: V. Kumar on Challenges of JM.
Editors' Perspectives: V. Kumar on Challenges of JM. (2016, April 26). Retrieved July 25, 2017 -
2016 Distinguished Dean’s Scholar: V.Kumar.
2016 Distinguished Dean’s Scholar: V.Kumar. (2016, August 22). Retrieved July 25, 2017, -
Creating and Communicating Enduring Customer Value
Creating and Communicating Enduring Customer Value”. (2016, December 06). Retrieved July 25, 2017 -
Murali, D. (2009, February 10). How I got into marketing. Retrieved July 25, 2017
Murali, D. (2009, February 10). How I got into marketing. Retrieved July 25, 2017 -
AIM-AMA Sheth Foundation Doctoral Consortium
AIM-AMA Sheth Foundation Doctoral Consortium Jan’14 - Dr. V Kumar. (2014, October 16). Retrieved July 25, 2017 -
Professor V Kumar on DMEF's Value to Academics.
Professor V Kumar on DMEF's Value to Academics. (2012, December 03). Retrieved July 25, 2017 -
Dr V. Kumar PhD - Profitable Customer Engagement - Columbia.
Dr V. Kumar PhD - Profitable Customer Engagement - Columbia. (2013, August 19). Retrieved July 25, 2017, from
Introducing V. Kumar and his book (Sankaran P. Raghunathan)
Forthcoming work
Customer referral (Pattammal Viswanathan)
What the author of 'The Numerati' was looking for
Is layoff by the retailers and manufacturers inevitable.
Downturn in India vs US .
Reason why retailers in the UK took a bigger hit.
Impact on luxury goods retailing
What is going to be the status of organised retailing in India.
Retailing of vegetables in US and India.
What the book 'Customer Lifetime Value - the path to profitability' focuses on
Marketing practices of financial services companies in India
How public sector and private sector banks decide on the location of branches
Should customers be charged for going to bank branch, rather than complete the transaction at an ATM
Zero-return policy vs Open return policy.
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Introducing V. Kumar and his book (Sankaran P. Raghunathan)
Murali, D. (2009, May 10). Introducing V. Kumar and his book (Sankaran P. Raghunathan). Retrieved July 25, 2017, from -
Forthcoming work
Murali, D. (2009, February 10). Forthcoming work. Retrieved July 25, 2017, from -
Customer referral (Pattammal Viswanathan)
Murali, D. (2009, May 10). Customer referral (Pattammal Viswanathan). Retrieved July 25, 2017, from -
What the author of 'The Numerati' was looking for
Murali, D. (2009, May 03). What the author of 'The Numerati' was looking f. Retrieved July 25, 2017, from -
Is layoff by the retailers and manufacturers inevitable.
Murali, D. (2009, May 03). Is layoff by the retailers and manufacturers inevitable. Retrieved July 25, 2017, -
Downturn in India vs US .
Murali, D. (2009, May 03). Downturn in India vs US . Retrieved July 25, 2017, -
Reason why retailers in the UK took a bigger hit.
19) Murali, D. (2009, May 03). Reason why retailers in the UK took a bigger hit. Retrieved July 25, 2017, from -
Impact on luxury goods retailing
12) Murali, D. (2009, May 03). Impact on luxury goods retailing. Retrieved July 25, 2017, from -
What is going to be the status of organised retailing in India.
Murali, D. (2009, May 03). What is going to be the status of organised retailing in India. Retrieved July 25, 2017, from -
Retailing of vegetables in US and India.
Murali, D. (2009, May 03). Retailing of vegetables in US and India. Retrieved July 25, 2017, -
What the book 'Customer Lifetime Value - the path to profitability' focuses on
Murali, D. (2009, May 03). What the book 'Customer Lifetime Value - the path to profitability' focuses on. Retrieved July 25, 2017, from -
Marketing practices of financial services companies in India
Murali, D. (2009, May 03). Marketing practices of financial services companies in India. Retrieved July 25, 2017, from -
How public sector and private sector banks decide on the location of branches
Murali, D. (2009, May 03). How public sector and private sector banks decide on the location of branches. Retrieved July 25, 2017, -
Should customers be charged for going to bank branch, rather than complete the transaction at an ATM
12) Murali, D. (2009, May 03). Should customers be charged for going to bank branch, rather than complete the transaction at an ATM. Retrieved July 25, 2017, from -
Zero-return policy vs Open return policy.
Murali, D. (2009, May 03). Zero-return policy vs Open return policy. Retrieved July 25, 2017, from