ACADEMIC & PROFESSIONAL HONORS

2017 Texas A & M University TIAS Faculty Fellow

2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award

2016 Chang Jiang Scholar Award

2015 AMS/CUTCO-Vector Marketing Distinguished Marketing Educator Award
2014 iSIG Fellow Award
2012 Paul D. Converse Award
2009 AMA Retailing SIG Lifetime Contributions Award
2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
2009 AMA Foundation 25-Years Career Contributions Award
2008 ISBM Faculty Fellow
2007 AMA Strategy SIG Mahajan Award
2007 AMA Inter organizational SIG Lifetime Contributions Award
Academic Honors
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Analytics Hall of Fame2019Inducted into the Analytics Hall of Fame, New York, 2019
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Distinguished Speaker2019to the Qatar Leadership Alumni, Qatar, Doha, January 2019.
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Faculty Scholar2019to the 2019 AIM-American Marketing Association’s Doctoral Consortium, Mudra Institute of Communications (MICA), Ahmedabad, India
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Finalist2018the 2018 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (J. Andrew Petersen, Kumar V, Yolanda Polo, and F. Javier Sese).
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Distinguished Research Fellow2018IIM Bangalore, Bangalore, India, November 2018.
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Keynote Speaker2018to the Customer Centricity Conference, Mumbai, India
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Keynote Speaker2018to the 11th Latin America Retail Conference(CLAV) at Sao Paulo, Brazil, October 2018
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Finalist2018the 2018 Hunt/Maynard Award for the paper published in the Journal of Marketing in 2017 for the best contribution to the theory of marketing.
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Keynote Speaker2018to the 12th Annual Bass Forms Conference at UT Dallas, March 2018.
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Cecil and Ida Green Honors Professor2018for the 2017-2018 academic year
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Finalist2017the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Nita Umashankar, Yashoda Bhagwat, and V. Kumar).
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Finalist2017the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Anita Pansari and Kumar V.)
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Finalist2017the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Kumar, V, Jeewon (Brianna) Choi and Malik Green).
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Keynote Speaker2017Marketing Strategy Meets Wall Street Conference,
San Francisco, California, August 2017. -
S. Tamer Cavusgil Award2017for the Best Paper published in the Journal
of International Marketing in 2016. -
Donald R. Lehmann Award2017for the Best Paper published in the
Journal of Marketing/Journal of Marketing Research in a 2-year period (2015 - 2016) -
MSI/ H. Paul Root Award2017for the paper published in Journal of
Marketing in 2016 that best contributes to the practice of Marketing. -
Harold H. Maynard Award2017the paper published in Journal of
Marketing in 2016 for the best contribution to the theory of marketing. -
Keynote Speaker2017Thought Leadership Conference on Customer
Engagement at the Indian School of Business, July 2017 -
Keynote Speaker2017Inaugural Research Camp at the Indian School of
Business, July 2017 -
Keynote Speaker2017Albert Haring Syposium at the Kelley School of
Business, Indiana University. -
Keynote Speaker2017American Marketing Association Global
Marketing SIG Conference, Havana, Cuba -
Fellow2017Inducted as the Fellow of the American Marketing Association,
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Taylor & Francis/SMA Distinguished Scholar Award2016Winner, Taylor & Francis/SMA Distinguished Scholar Award, 54th Annual SMA Conference in Atlanta, GA.
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Faculty Fellow2016Recognized as the Faculty Fellow by the Texas A&M University Institute for Advanced
Study in 2016. (The first marketing academic to receive the honor.) -
Chang Jiang Scholar2016Recognized as the Advisory Professor, the highest honor given by Huazhong University
of Science and Technology (HUST), Wuhan, China, for the period of 2016-2019. -
Advisory Professor2016Recognized as the Advisory Professor, the highest honor given by Huazhong University
of Science and Technology (HUST), Wuhan, China, for the period of 2016-2019. -
2016 Distinguished Professor2016Recognized as the 2016 Distinguished Professor, the highest honor given by Huazhong
University of Science and Technology (HUST), Wuhan, China for significant
contributions as the Chang Jiang Scholar (2013-2016). -
Dean’s Distinguished Scholar2016Recognized as the Mays Dean’s Distinguished Scholar at Texas A&M University,
College Station, Texas, 2016. -
2016 Donald R. Lehmann Award2016Winner, the 2016 Donald R. Lehmann Award for the Best Paper published in the
Journal of Marketing/Journal of Marketing Research in a 2-year period (2014 - 2015). -
Keynote Speaker2016Invited as Keynote Speaker to the 2016 India4US Forum, Atlanta, GA.
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Keynote Speaker2016Invited as Keynote Speaker to the 2016 India4US Forum, Atlanta, GA.
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MSI/ H. Paul Root Award2016Finalist, the MSI/ H. Paul Root Award for the paper published in Journal of Marketing in
2016 that best contributes to the practice of Marketing -
Faculty Scholar2016Faculty Scholar to the 2016 American Marketing Association’s Doctoral
Consortium, University of Notre Dame, Notre Dame, Indiana -
Keynote Speaker2016Invited as a Keynote Speaker to the Thought Leaders in Service Marketing Strategy
Conference, HEC, Jouy-en-Josas, France -
Keynote Speaker2016Invited as a Keynote Speaker to the 2016 European Marketing Academy Conference
(EMAC), Oslo, Norway. -
Keynote Speaker2016Invited as a Keynote Speaker to the 5th International Research Conference in Marketing,
University of Strathclyde, Glasgow, Scotland. -
2016 ISBM-Wilson-Sheth Foundation Award2016Winner, 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B
Marketing. (Based on the papers published in top marketing journals) -
Recognized as the ISB Senior Fellow,2015Recognized as the ISB Senior Fellow, Indian School of Business, Hyderabad, India
2015. -
Editor’s Choice Award2015Winner, Editor’s Choice Award for the Best Paper published in the Journal of Interactive Marketing in a five year period (2010-2014).
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S. Tamer Cavusgil Award2015Winner, S. Tamer Cavusgil Award for the Best Paper published in the Journal of International Marketing in 2014
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Faculty Scholar2015Invited as a Faculty Scholar to the 2015 American Marketing Association’s Doctoral Consortium, London Business School, London, England
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2015 AMS Cutco/Vector Distinguished Marketing Educator Award,2015Winner, 2015 AMS Cutco/Vector Distinguished Marketing Educator Award, 2015 AMS Annual Conference, Denver, Colorado.
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Lee Kong Chian Fellow2015Recognized as the Lee Kong Chian Fellow at Singapore Management University, Singapore.
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Faculty Scholar2015Invited as a Faculty Scholar to the Inaugural AMS Doctoral Consortium, Denver, Colorado, May 2015.
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Davidson Award2015Runner-up, the 2015 Davidson Award for the Best Paper Published in the Journal of Retailing in a 2-year period(2013-2014).
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Faculty Scholar2015Invited as a Faculty Scholar to the 2015 AIM-American Marketing Association's Doctoral Consortium, Institute of Management Technology Dubai, Dubai.
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Donald R. Lehmann Award2014Winner, the 2014 Donald R. Lehmann Award for the Best Paper published in the Journal of Marketing / Journal of Marketing Research in a 2-year period (2012-2013).
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Faculty Scholar2014Invited as a Faculty Scholar to the Doctoral Consortium in Services Marketing at the Frontiers in Services Conference Miami, FL.
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Keynote Speaker2014Invited as a Keynote Speaker to the 2014 Shopper Marketing and Pricing Conference
Stockholm School of Economics, Stockholm, Sweden. -
Faculty Scholar2014Invited as a Faculty Scholar to the 2014 American Marketing Association’s Doctoral Consortium Northwestern University, Evanston, IL.
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Harold H. Maynard Award2013Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing for the best contribution to the theory of marketing.
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Outstanding Service Excellence Award2013Winner, 2013 Outstanding Service Excellence Award, J. Mack Robinson College of Business, Georgia State University.
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Keynote Speaker2013Invited as a Keynote Speaker to the 2013 Marketing E.D.G.E. Research Summit, Chicago, IL.
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Chang Jiang Scholar2013Recognized as the Chang Jiang Scholar by the Chinese Ministry of Education, 2013 (for the period of January 2014 - December 2017).
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Keynote Speaker2013Invited as a Keynote Speaker to the 2013 Annual Conference of Emerging Markets Conference Board, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa.
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Keynote Speaker2013Invited as a Keynote Speaker to the 2013 Emerging Markets Conference Board Doctoral Consortium Nelson Mandela Metropolitan University, Port Elizabeth, South Africa.
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Regents' Professor2013Selected as a Regents' Professor from J. Mack Robinson College of Business at Georgia State University.
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Keynote Speaker2013Invited as a Keynote Speaker to the 2013 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management-Ahmedabad, Ahmedabad, India
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Keynote Speaker2013Invited as a Keynote Speaker to International Marketing Conference, Indian Institute of Management, Lucknow, India.
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Faculty Scholar2013Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium, University of Michigan, Ann Arbor, MI.
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Outstanding Author Contribution Award2012Winner, 2012 Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence for the best paper published in the Review of Marketing Research.
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Outstanding Teacher Excellence Award2012Recipient of the Outstanding Teacher Excellence Award from J. Mack Robinson College of Business at Georgia State University.
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MSI/ H. Paul Root Award2012Finalist, the MSI/ H. Paul Root Award for the paper published in Journal of Marketing in 2012 that best contributes to the practice of Marketing.
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Keynote Speaker2012Invited as a Keynote Speaker to the 2012 International Marketing Conference Indian Institute of Management-Lucknow, Lucknow, India.
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Keynote Speaker2012Invited as a Keynote Speaker to the 2012 International Marketing Conference:MARCON, Indian Institute of Management-Calcutta, Calcutta, India.
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Keynote Speaker2012Invited as a Keynote Speaker to the 2012 University Speaker Series Pontifical Catholic University of Parana, Brazil.
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Faculty Scholar2012Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium University of Washington, Seattle, Washington.
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Keynote Scholar2012Invited as a Keynote Scholar to Chinese Marketing Scholars Forum University of Hong Kong , Hong Kong, China.
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Paul Converse Award2012Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetime Value (CLV) body of work(Lifetime Achievement Award #8).
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Center for Asian Consumer Insights2012Won $25,000 in research grant awarded by the Center for Asian Consumer Insights, Singapore for the research on "Diagnosing Brand Preference in Asian Markets" in 2012.
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Harold H. Maynard Award2012Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing in 2011 for significant contribution to marketing theory and thought.
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Keynote Speaker2012Invited as a Keynote Speaker to International Marketing ConferenceIndian Institute of Management, Kolkota, India.
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Keynote Speaker2011Invited as the Keynote Speaker to the 2011 World Marketing Forum, Global Marketing Network, Accra, Ghana.
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Faculty Scholar2011Invited as a Faculty Scholar to American Marketing Association's Doctoral ConsortiumOklahoma State University, Stillwater, OK.
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Outstanding Research Excellence Award2011Winner, 2011 Outstanding Research Excellence Award, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia.
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2011-2012 Gary L. Lillien ISMS-MSI Practice Prize2011Winner of the 2011-2012 Gary L. Lillien ISMS-MSI Practice Prize from University of Maryland.
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Sheth Foundation/Journal of Marketing Award2011Winner, 2011 Sheth Foundation/Journal of Marketing Award for the Best Paper Published in the Journal of Marketing between 2002 and 2006.
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Sheth Foundation/Journal of Marketing Award2011Winner of the Sheth Foundation/Journal of Marketing Award for making long-term contribution in the field of marketing and theory.
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Donald R. Lehmann Award2010Winner, the 2011 Donald R. Lehmann Award for the Best Paper published in the Journal of Marketing / Journal of Marketing Research in a 2-year period (2009-2010).
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Robert Buzzell Award2010Winner, the Robert Buzzell Award for the paper published by the Marketing Science Institute in 2010 that best contributes to the practice of Marketing.
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DMEF, Robert G. Clarke Outstanding Educator Award2010Recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award for lifetime contributions to Direct and Interactive Marketing.
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Faculty Scholar2010Invited as a faculty scholar to the 2010 American Marketing Association's Doctoral Consortium, Texas Christian University, Fort worth, TX.
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Best Professor in Marketing Trophy and Certificate2010Best Professor in Marketing Trophy and Certificate from CMOAsia.org and Asia's Best Business School Awards Program.
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ISMS - MSI Practice Prize2009-2010Finalist, 2009-2010 ISMS - MSI Practice Prize, Massachusetts Institute of Technology, Cambridge, MA.
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MSI/Paul H. Root Award2009Winner, the MSI/Paul H. Root Award for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing.
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MSI/Paul H. Root Award2009Finalist, the MSI/Paul H. Root Award for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing.
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Harold H. Maynard Award2009Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing in 2009 for significant contribution to marketing theory and thought.
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Davidson Award2009Winner, the Davidson Award for the Best Paper Published in the Journal of Retailing in 2009.
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AMA Retailing SIG Lifetime Contributions Award2009Recipient of the 2009 AMA Retailing SIG Lifetime Contributions Award for his contributions to Retailing, Summer AMA Educators' Conference, Chicago, IL.
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Churchill Lifetime Contributions Award2009Recipient of the 2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award for his contributions to Marketing Research, Summer AMA Educators' Conference, Chicago, IL.
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AMA 25 Year Consortium Fellow Research Excellence Award2009Recipient, the 2009 AMA 25 Years Consortium Fellow Research Excellence Award from AMA Foundation for his Scholarly Achievements and Contributions to Marketing Thought and Practice.
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Direct Marketing Program2009Member of the Direct Marketing Program from Harvard University.
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Co-Chair2009Invited as Co-Chair to American Marketing Association's Doctoral ConsortiumGeorgia State University, Atlanta, GA.
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The Harold H. Maynard Award2008Finalist, the Harold H. Maynard Award for the Best Paper Published in the Journal of Marketing in 2008 for significant contribution to marketing theory and thought.
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ISBM Faculty Fellow2008Recognized as the ISBM Faculty Fellow, Penn State University, State College, PA.
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Faculty Scholar2008Invited as a Faculty Scholar to 2008 American Marketing Association’s Doctoral Consortium, University of Missouri Columbia, MO.
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Sheth Foundation Award2007Winner, the Sheth Foundation Award for the Best Paper Published in the Journal of the Academy of Marketing Science, 2007.
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AMA Strategy SIG Mahajan Award2007Recipient of 2007 AMA Strategy SIG Mahajan Award for Lifetime Contribution to Marketing Strategy Summer AMA Educators' Conference, Washington D.C.
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AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues2007Recipient of 2007 AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues, Summer AMA Educators' Conference, Washington D.C.
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ISMS Practice Prize2007Finalist, the 2007 ISMS Practice Prize, The Wharton School, University of Pennsylvania, Philadelphia, PA.
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Faculty Scholar2007Invited as a Faculty Scholar to the 2007 American Marketing Association's Doctoral Consortium, Arizona State University, Tempe, AZ.
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Graduate Teaching Excellence Award2007Recipient of the Graduate Teaching Excellence Award from University of Connecticut.
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Honorable Mention Award for Best Paper2007Recipient of the Best Paper Honorable Mention Award, University of Connecticut.
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Teaching Excellence Award2007Recipient of Teaching Excellence Award from MBA Program, University of Connecticut.
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$100,000 ISBM/MSI Academic Practitioner Challenge2006Winner, the $100,000 ISBM/MSI Academic Practitioner Challenge, Chicago, August, 2006.
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Faculty Scholar2006Invited as a Faculty Scholar to the 2006 American Marketing Association’s Doctoral Consortium, University of Maryland, College Park, MD.
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ISMS Practice Prize2006Finalist, the ISMS Practice Prize, Pittsburgh, PA, June, 2006.
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Best Paper Award2006Runner-up for the Best Paper Award from Journal of Interactive Marketing.
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Co-Chair2005Invited as Co-Chair to American Marketing Association's Doctoral ConsortiumUniversity of Connecticut, Storrs, CT.
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MSI/Paul H. Root Award2005Winner of the MSI/Paul H. Root Award from MSI for The Paper Published in Journal of Marketing in 2005 that Best Contributes to the Practice of Marketing.
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Outstanding Reviewer Award2005Recipient of the Outstanding Reviewer Award from Journal of Retailing.
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Best Paper Award2004Recipient of the Best Paper Award from University of Connecticut, 2004-2005.
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Faculty Scholar2004Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Texas A&M University, College Station, TX.
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Donald R. Lehmann Award2003-2004Winner of the Donald R. Lehmann Award from Journal of Marketing for The Best Paper Published in Journal of Marketing / Journal of Marketing Research In a 2-year period (2003-2004).
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MSI/Paul H. Root Award2003Winner of the MSI/Paul H. Root Award from MSI for the paper published in Journal of Marketing in 2003 that best contributes to the practice of marketing.
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Best Paper Award2002-2003Recipient of the Best Paper Award from University of Connecticut.
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Research Excellence Award2002-2003Recipient of the Research Excellence Award from University of Connecticut.
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Faculty Scholar2002Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Emory University, Atlanta, GA.
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Donald R. Lehmann Award2001Winner, the Donald R. Lehmann Award for the best Paper published in Journal of Marketing / Journal of Marketing Research in a 2-year period (1999-2000), August 2001.
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Faculty Scholar2001Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Miami, Coral Gables, FL.
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Melcher Research Excellence Award2000Winner of the Melcher Research Excellence Award from University of Houston.
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Outstanding Paper Award2000-2001Winner of the Outstanding Paper Award from International Journal of Forecasting for the Best Paper published in a 2 year period (2000-2001) in the International Journal of Forecasting.
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Melcher Award1999Recipient of the Melcher Award from University of Houston for Faculty Excellence in Research.
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Faculty Scholar1998Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Georgia, Athens, GA.
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Melcher Research Excellence Award1998Winner of the Melcher Research Excellence Award from University of Houston.
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Faculty Scholar1998Winner of the Faculty Scholar to American Marketing Association’s Faculty Consortium, Michigan State University, East Lansing, MI.
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Melcher Award1997Winner of the Melcher Award from University of Houston for Faculty Excellence in Research.
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Faculty Scholar1997Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Cincinnati Cincinnati, OH.
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Melcher Award1996-1997Winner of the Melcher Award from University of Houston for Faculty Excellence in Teaching.
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Faculty Scholar1996Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Colorado, Boulder Boulder, CO.
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Melcher Teaching Excellence Award1995Recipient of the Melcher Teaching Excellence Award from University of Houston.
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NationsBank Master Teaching Award1994Winner of the NationsBank Master Teaching Award from University of Houston.
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Distinguished Faculty Award1994Winner of the Distinguished Faculty Award from University of Houston College of Business Alumni Association for Research, Teaching and Service.
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Melcher Teaching Excellence Award1994Winner of the Melcher Teaching Excellence Award from University of Houston.
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Melcher Teaching Excellence Award1993Winner of the Melcher Teaching Excellence Award from University of Houston.
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Melcher Teaching Excellence Award1992Winner of the Melcher Teaching Excellence Award from University of Houston.
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Melcher Teaching Excellence Award1991Winner of the Melcher Teaching Excellence Award from University of Houston.
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Teaching Excellence Award1991-1992Winner, UH Teaching Excellence Award, University of Houston, 1991-1992.
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Kent Electronics Computer Research Excellence Award1990-1991Winner of the Kent Electronics Computer Research Excellence Award from University of Houston.
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Melcher Research Excellence Award1989-1990Winner of the Melcher Research Excellence Award, University of Houston, 1989-1990.
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Abell-Hanger Endowed Presidential Fund Scholarship1984-1985Awarded the Abell-Hanger Endowed Presidential Fund Scholarship from University of Texas.
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Bonham FellowshipAwarded the Bonham Fellowship from Graduate School of Business, University of Texas.
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FellowshipFellow, 1984 AMA Doctoral Consortium, Northwestern University, Evanston, IL.
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University FellowshipAwarded a University Fellowship from University of Texas.
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University FellowshipAwarded a University Fellowship from University of Texas.
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Tucker's Excellence FundAwarded the Tucker's Excellence Fund from University of Texas.
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Phi Kappa Phi Honor Society1981-PresentMember of Phi Kappa Phi Honor Society, University of Texas, Austin, TX.
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Gold MedalAwarded the Gold Medal from Indian Institute of Technology in Recognition Of being Ranked First in the Masters Program.
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Honors in the Bachelors ProgramGraduated with Honors in the Bachelors Program from Indian Institute of Technology.