Academic Honors

• Analytics Hall of Fame

  2019

  Inducted into the Analytics Hall of Fame, New York, 2019
• Distinguished Speaker

  2019

  to the Qatar Leadership Alumni, Qatar, Doha, January 2019.
• Faculty Scholar

  2019

  to the 2019 AIM-American Marketing Association’s Doctoral Consortium, Mudra Institute of Communications (MICA), Ahmedabad, India
• Finalist

  2018

  the 2018 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (J. Andrew Petersen, Kumar V, Yolanda Polo, and F. Javier Sese).
• Distinguished Research Fellow

  2018

  IIM Bangalore, Bangalore, India, November 2018.
• Keynote Speaker

  2018

  to the Customer Centricity Conference, Mumbai, India
• Keynote Speaker

  2018

  to the 11th Latin America Retail Conference(CLAV) at Sao Paulo, Brazil, October 2018
• Finalist

  2018

  the 2018 Hunt/Maynard Award for the paper published in the Journal of Marketing in 2017 for the best contribution to the theory of marketing.
• Keynote Speaker

  2018

  to the 12th Annual Bass Forms Conference at UT Dallas, March 2018.
• Cecil and Ida Green Honors Professor

  2018

  for the 2017-2018 academic year
• Finalist

  2017

  the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Nita Umashankar, Yashoda Bhagwat, and V. Kumar).
• Finalist

  2017

  the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Anita Pansari and Kumar V.)
• Finalist

  2017

  the 2017 Sheth Foundation Award for the Best Paper published in the Journal of the Academy of Marketing Science (Kumar, V, Jeewon (Brianna) Choi and Malik Green).
• Keynote Speaker

  2017

  Marketing Strategy Meets Wall Street Conference,
  San Francisco, California, August 2017.
• S. Tamer Cavusgil Award

  2017

  for the Best Paper published in the Journal
  of International Marketing in 2016.
• Donald R. Lehmann Award

  2017

  for the Best Paper published in the
  Journal of Marketing/Journal of Marketing Research in a 2-year period (2015 - 2016)
• MSI/ H. Paul Root Award

  2017

  for the paper published in Journal of
  Marketing in 2016 that best contributes to the practice of Marketing.
• Harold H. Maynard Award

  2017

  the paper published in Journal of
  Marketing in 2016 for the best contribution to the theory of marketing.
• Keynote Speaker

  2017

  Thought Leadership Conference on Customer
  Engagement at the Indian School of Business, July 2017
• Keynote Speaker

  2017

  Inaugural Research Camp at the Indian School of
  Business, July 2017
• Keynote Speaker

  2017

  Albert Haring Syposium at the Kelley School of
  Business, Indiana University.
• Keynote Speaker

  2017

  American Marketing Association Global
  Marketing SIG Conference, Havana, Cuba
• Fellow

  2017

  Inducted as the Fellow of the American Marketing Association,
• Taylor & Francis/SMA Distinguished Scholar Award

  2016

  Winner, Taylor & Francis/SMA Distinguished Scholar Award, 54th Annual SMA Conference in Atlanta, GA.
• Faculty Fellow

  2016

  Recognized as the Faculty Fellow by the Texas A&M University Institute for Advanced
  Study in 2016. (The first marketing academic to receive the honor.)
• Chang Jiang Scholar

  2016

  Recognized as the Advisory Professor, the highest honor given by Huazhong University
  of Science and Technology (HUST), Wuhan, China, for the period of 2016-2019.
• Advisory Professor

  2016

  Recognized as the Advisory Professor, the highest honor given by Huazhong University
  of Science and Technology (HUST), Wuhan, China, for the period of 2016-2019.
• 2016 Distinguished Professor

  2016

  Recognized as the 2016 Distinguished Professor, the highest honor given by Huazhong
  University of Science and Technology (HUST), Wuhan, China for significant
  contributions as the Chang Jiang Scholar (2013-2016).
• Dean’s Distinguished Scholar

  2016

  Recognized as the Mays Dean’s Distinguished Scholar at Texas A&M University,
  College Station, Texas, 2016.
• 2016 Donald R. Lehmann Award

  2016

  Winner, the 2016 Donald R. Lehmann Award for the Best Paper published in the
  Journal of Marketing/Journal of Marketing Research in a 2-year period (2014 - 2015).
• Keynote Speaker

  2016

  Invited as Keynote Speaker to the 2016 India4US Forum, Atlanta, GA.
• Keynote Speaker

  2016

  Invited as Keynote Speaker to the 2016 India4US Forum, Atlanta, GA.
• MSI/ H. Paul Root Award

  2016

  Finalist, the MSI/ H. Paul Root Award for the paper published in Journal of Marketing in
  2016 that best contributes to the practice of Marketing
• Faculty Scholar

  2016

  Faculty Scholar to the 2016 American Marketing Association’s Doctoral
  Consortium, University of Notre Dame, Notre Dame, Indiana
• Keynote Speaker

  2016

  Invited as a Keynote Speaker to the Thought Leaders in Service Marketing Strategy
  Conference, HEC, Jouy-en-Josas, France
• Keynote Speaker

  2016

  Invited as a Keynote Speaker to the 2016 European Marketing Academy Conference
  (EMAC), Oslo, Norway.
• Keynote Speaker

  2016

  Invited as a Keynote Speaker to the 5th International Research Conference in Marketing,
  University of Strathclyde, Glasgow, Scotland.
• 2016 ISBM-Wilson-Sheth Foundation Award

  2016

  Winner, 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B
  Marketing. (Based on the papers published in top marketing journals)
• Recognized as the ISB Senior Fellow,

  2015

  Recognized as the ISB Senior Fellow, Indian School of Business, Hyderabad, India
  2015.
• Editor’s Choice Award

  2015

  Winner, Editor’s Choice Award for the Best Paper published in the Journal of Interactive Marketing in a five year period (2010-2014).
• S. Tamer Cavusgil Award

  2015

  Winner, S. Tamer Cavusgil Award for the Best Paper published in the Journal of International Marketing in 2014
• Faculty Scholar

  2015

  Invited as a Faculty Scholar to the 2015 American Marketing Association’s Doctoral Consortium, London Business School, London, England
• 2015 AMS Cutco/Vector Distinguished Marketing Educator Award,

  2015

  Winner, 2015 AMS Cutco/Vector Distinguished Marketing Educator Award, 2015 AMS Annual Conference, Denver, Colorado.
• Lee Kong Chian Fellow

  2015

  Recognized as the Lee Kong Chian Fellow at Singapore Management University, Singapore.
• Faculty Scholar

  2015

  Invited as a Faculty Scholar to the Inaugural AMS Doctoral Consortium, Denver, Colorado, May 2015.
• Davidson Award

  2015

  Runner-up, the 2015 Davidson Award for the Best Paper Published in the Journal of Retailing in a 2-year period(2013-2014).
• Faculty Scholar

  2015

  Invited as a Faculty Scholar to the 2015 AIM-American Marketing Association's Doctoral Consortium, Institute of Management Technology Dubai, Dubai.
• Donald R. Lehmann Award

  2014

  Winner, the 2014 Donald R. Lehmann Award for the Best Paper published in the Journal of Marketing / Journal of Marketing Research in a 2-year period (2012-2013).
• Faculty Scholar

  2014

  Invited as a Faculty Scholar to the Doctoral Consortium in Services Marketing at the Frontiers in Services Conference Miami, FL.
• Keynote Speaker

  2014

  Invited as a Keynote Speaker to the 2014 Shopper Marketing and Pricing Conference
  Stockholm School of Economics, Stockholm, Sweden.
• Faculty Scholar

  2014

  Invited as a Faculty Scholar to the 2014 American Marketing Association’s Doctoral Consortium Northwestern University, Evanston, IL.
• Harold H. Maynard Award

  2013

  Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing for the best contribution to the theory of marketing.
• Outstanding Service Excellence Award

  2013

  Winner, 2013 Outstanding Service Excellence Award, J. Mack Robinson College of Business, Georgia State University.
• Keynote Speaker

  2013

  Invited as a Keynote Speaker to the 2013 Marketing E.D.G.E. Research Summit, Chicago, IL.
• Chang Jiang Scholar

  2013

  Recognized as the Chang Jiang Scholar by the Chinese Ministry of Education, 2013 (for the period of January 2014 - December 2017).
• Keynote Speaker

  2013

  Invited as a Keynote Speaker to the 2013 Annual Conference of Emerging Markets Conference Board, Nelson Mandela Metropolitan University, Port Elizabeth, South Africa.
• Keynote Speaker

  2013

  Invited as a Keynote Speaker to the 2013 Emerging Markets Conference Board Doctoral Consortium Nelson Mandela Metropolitan University, Port Elizabeth, South Africa.
• Regents' Professor

  2013

  Selected as a Regents' Professor from J. Mack Robinson College of Business at Georgia State University.
• Keynote Speaker

  2013

  Invited as a Keynote Speaker to the 2013 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management-Ahmedabad, Ahmedabad, India
• Keynote Speaker

  2013

  Invited as a Keynote Speaker to International Marketing Conference, Indian Institute of Management, Lucknow, India.
• Faculty Scholar

  2013

  Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium, University of Michigan, Ann Arbor, MI.
• Outstanding Author Contribution Award

  2012

  Winner, 2012 Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence for the best paper published in the Review of Marketing Research.
• Outstanding Teacher Excellence Award

  2012

  Recipient of the Outstanding Teacher Excellence Award from J. Mack Robinson College of Business at Georgia State University.
• MSI/ H. Paul Root Award

  2012

  Finalist, the MSI/ H. Paul Root Award for the paper published in Journal of Marketing in 2012 that best contributes to the practice of Marketing.
• Keynote Speaker

  2012

  Invited as a Keynote Speaker to the 2012 International Marketing Conference Indian Institute of Management-Lucknow, Lucknow, India.
• Keynote Speaker

  2012

  Invited as a Keynote Speaker to the 2012 International Marketing Conference:MARCON, Indian Institute of Management-Calcutta, Calcutta, India.
• Keynote Speaker

  2012

  Invited as a Keynote Speaker to the 2012 University Speaker Series Pontifical Catholic University of Parana, Brazil.
• Faculty Scholar

  2012

  Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium University of Washington, Seattle, Washington.
• Keynote Scholar

  2012

  Invited as a Keynote Scholar to Chinese Marketing Scholars Forum University of Hong Kong , Hong Kong, China.
• Paul Converse Award

  2012

  Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetime Value (CLV) body of work(Lifetime Achievement Award #8).
• Center for Asian Consumer Insights

  2012

  Won $25,000 in research grant awarded by the Center for Asian Consumer Insights, Singapore for the research on "Diagnosing Brand Preference in Asian Markets" in 2012.
• Harold H. Maynard Award

  2012

  Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing in 2011 for significant contribution to marketing theory and thought.
• Keynote Speaker

  2012

  Invited as a Keynote Speaker to International Marketing Conference

  Indian Institute of Management, Kolkota, India.
• Keynote Speaker

  2011

  Invited as the Keynote Speaker to the 2011 World Marketing Forum, Global Marketing Network, Accra, Ghana.
• Faculty Scholar

  2011

  Invited as a Faculty Scholar to American Marketing Association's Doctoral Consortium

  Oklahoma State University, Stillwater, OK.
• Outstanding Research Excellence Award

  2011

  Winner, 2011 Outstanding Research Excellence Award, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia.
• 2011-2012 Gary L. Lillien ISMS-MSI Practice Prize

  2011

  Winner of the 2011-2012 Gary L. Lillien ISMS-MSI Practice Prize from University of Maryland.
• Sheth Foundation/Journal of Marketing Award

  2011

  Winner, 2011 Sheth Foundation/Journal of Marketing Award for the Best Paper Published in the Journal of Marketing between 2002 and 2006.
• Sheth Foundation/Journal of Marketing Award

  2011

  Winner of the Sheth Foundation/Journal of Marketing Award for making long-term contribution in the field of marketing and theory.
• Donald R. Lehmann Award

  2010

  Winner, the 2011 Donald R. Lehmann Award for the Best Paper published in the Journal of Marketing / Journal of Marketing Research in a 2-year period (2009-2010).
• Robert Buzzell Award

  2010

  Winner, the Robert Buzzell Award for the paper published by the Marketing Science Institute in 2010 that best contributes to the practice of Marketing.
• DMEF, Robert G. Clarke Outstanding Educator Award

  2010

  Recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award for lifetime contributions to Direct and Interactive Marketing.
• Faculty Scholar

  2010

  Invited as a faculty scholar to the 2010 American Marketing Association's Doctoral Consortium, Texas Christian University, Fort worth, TX.
• Best Professor in Marketing Trophy and Certificate

  2010

  Best Professor in Marketing Trophy and Certificate from CMOAsia.org and Asia's Best Business School Awards Program.
• ISMS - MSI Practice Prize

  2009-2010

  Finalist, 2009-2010 ISMS - MSI Practice Prize, Massachusetts Institute of Technology, Cambridge, MA.
• MSI/Paul H. Root Award

  2009

  Winner, the MSI/Paul H. Root Award for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing.
• MSI/Paul H. Root Award

  2009

  Finalist, the MSI/Paul H. Root Award for the paper published in Journal of Marketing in 2009 that best contributes to the Practice of Marketing.
• Harold H. Maynard Award

  2009

  Finalist, the Harold H. Maynard Award for the paper published in Journal of Marketing in 2009 for significant contribution to marketing theory and thought.
• Davidson Award

  2009

  Winner, the Davidson Award for the Best Paper Published in the Journal of Retailing in 2009.
• AMA Retailing SIG Lifetime Contributions Award

  2009

  Recipient of the 2009 AMA Retailing SIG Lifetime Contributions Award for his contributions to Retailing, Summer AMA Educators' Conference, Chicago, IL.
• Churchill Lifetime Contributions Award

  2009

  Recipient of the 2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award for his contributions to Marketing Research, Summer AMA Educators' Conference, Chicago, IL.
• AMA 25 Year Consortium Fellow Research Excellence Award

  2009

  Recipient, the 2009 AMA 25 Years Consortium Fellow Research Excellence Award from AMA Foundation for his Scholarly Achievements and Contributions to Marketing Thought and Practice.
• Direct Marketing Program

  2009

  Member of the Direct Marketing Program from Harvard University.
• Co-Chair

  2009

  Invited as Co-Chair to American Marketing Association's Doctoral Consortium

  Georgia State University, Atlanta, GA.
• The Harold H. Maynard Award

  2008

  Finalist, the Harold H. Maynard Award for the Best Paper Published in the Journal of Marketing in 2008 for significant contribution to marketing theory and thought.
• ISBM Faculty Fellow

  2008

  Recognized as the ISBM Faculty Fellow, Penn State University, State College, PA.
• Faculty Scholar

  2008

  Invited as a Faculty Scholar to 2008 American Marketing Association’s Doctoral Consortium, University of Missouri Columbia, MO.
• Sheth Foundation Award

  2007

  Winner, the Sheth Foundation Award for the Best Paper Published in the Journal of the Academy of Marketing Science, 2007.
• AMA Strategy SIG Mahajan Award

  2007

  Recipient of 2007 AMA Strategy SIG Mahajan Award for Lifetime Contribution to Marketing Strategy Summer AMA Educators' Conference, Washington D.C.
• AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues

  2007

  Recipient of 2007 AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues, Summer AMA Educators' Conference, Washington D.C.
• ISMS Practice Prize

  2007

  Finalist, the 2007 ISMS Practice Prize, The Wharton School, University of Pennsylvania, Philadelphia, PA.
• Faculty Scholar

  2007

  Invited as a Faculty Scholar to the 2007 American Marketing Association's Doctoral Consortium, Arizona State University, Tempe, AZ.
• Graduate Teaching Excellence Award

  2007

  Recipient of the Graduate Teaching Excellence Award from University of Connecticut.
• Honorable Mention Award for Best Paper

  2007

  Recipient of the Best Paper Honorable Mention Award, University of Connecticut.
• Teaching Excellence Award

  2007

  Recipient of Teaching Excellence Award from MBA Program, University of Connecticut.
• $100,000 ISBM/MSI Academic Practitioner Challenge

  2006

  Winner, the $100,000 ISBM/MSI Academic Practitioner Challenge, Chicago, August, 2006.
• Faculty Scholar

  2006

  Invited as a Faculty Scholar to the 2006 American Marketing Association’s Doctoral Consortium, University of Maryland, College Park, MD.
• ISMS Practice Prize

  2006

  Finalist, the ISMS Practice Prize, Pittsburgh, PA, June, 2006.
• Best Paper Award

  2006

  Runner-up for the Best Paper Award from Journal of Interactive Marketing.
• Co-Chair

  2005

  Invited as Co-Chair to American Marketing Association's Doctoral Consortium

  University of Connecticut, Storrs, CT.
• MSI/Paul H. Root Award

  2005

  Winner of the MSI/Paul H. Root Award from MSI for The Paper Published in Journal of Marketing in 2005 that Best Contributes to the Practice of Marketing.
• Outstanding Reviewer Award

  2005

  Recipient of the Outstanding Reviewer Award from Journal of Retailing.
• Best Paper Award

  2004

  Recipient of the Best Paper Award from University of Connecticut, 2004-2005.
• Faculty Scholar

  2004

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Texas A&M University, College Station, TX.
• Donald R. Lehmann Award

  2003-2004

  Winner of the Donald R. Lehmann Award from Journal of Marketing for The Best Paper Published in Journal of Marketing / Journal of Marketing Research In a 2-year period (2003-2004).
• MSI/Paul H. Root Award

  2003

  Winner of the MSI/Paul H. Root Award from MSI for the paper published in Journal of Marketing in 2003 that best contributes to the practice of marketing.
• Best Paper Award

  2002-2003

  Recipient of the Best Paper Award from University of Connecticut.
• Research Excellence Award

  2002-2003

  Recipient of the Research Excellence Award from University of Connecticut.
• Faculty Scholar

  2002

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, Emory University, Atlanta, GA.
• Donald R. Lehmann Award

  2001

  Winner, the Donald R. Lehmann Award for the best Paper published in Journal of Marketing / Journal of Marketing Research in a 2-year period (1999-2000), August 2001.
• Faculty Scholar

  2001

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Miami, Coral Gables, FL.
• Melcher Research Excellence Award

  2000

  Winner of the Melcher Research Excellence Award from University of Houston.
• Outstanding Paper Award

  2000-2001

  Winner of the Outstanding Paper Award from International Journal of Forecasting for the Best Paper published in a 2 year period (2000-2001) in the International Journal of Forecasting.
• Melcher Award

  1999

  Recipient of the Melcher Award from University of Houston for Faculty Excellence in Research.
• Faculty Scholar

  1998

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Georgia, Athens, GA.
• Melcher Research Excellence Award

  1998

  Winner of the Melcher Research Excellence Award from University of Houston.
• Faculty Scholar

  1998

  Winner of the Faculty Scholar to American Marketing Association’s Faculty Consortium, Michigan State University, East Lansing, MI.
• Melcher Award

  1997

  Winner of the Melcher Award from University of Houston for Faculty Excellence in Research.
• Faculty Scholar

  1997

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Cincinnati Cincinnati, OH.
• Melcher Award

  1996-1997

  Winner of the Melcher Award from University of Houston for Faculty Excellence in Teaching.
• Faculty Scholar

  1996

  Invited as a Faculty Scholar to American Marketing Association’s Doctoral Consortium, University of Colorado, Boulder Boulder, CO.
• Melcher Teaching Excellence Award

  1995

  Recipient of the Melcher Teaching Excellence Award from University of Houston.
• NationsBank Master Teaching Award

  1994

  Winner of the NationsBank Master Teaching Award from University of Houston.
• Distinguished Faculty Award

  1994

  Winner of the Distinguished Faculty Award from University of Houston College of Business Alumni Association for Research, Teaching and Service.
• Melcher Teaching Excellence Award

  1994

  Winner of the Melcher Teaching Excellence Award from University of Houston.
• Melcher Teaching Excellence Award

  1993

  Winner of the Melcher Teaching Excellence Award from University of Houston.
• Melcher Teaching Excellence Award

  1992

  Winner of the Melcher Teaching Excellence Award from University of Houston.
• Melcher Teaching Excellence Award

  1991

  Winner of the Melcher Teaching Excellence Award from University of Houston.
• Teaching Excellence Award

  1991-1992

  Winner, UH Teaching Excellence Award, University of Houston, 1991-1992.
• Kent Electronics Computer Research Excellence Award

  1990-1991

  Winner of the Kent Electronics Computer Research Excellence Award from University of Houston.
• Melcher Research Excellence Award

  1989-1990

  Winner of the Melcher Research Excellence Award, University of Houston, 1989-1990.
• Abell-Hanger Endowed Presidential Fund Scholarship

  1984-1985

  Awarded the Abell-Hanger Endowed Presidential Fund Scholarship from University of Texas.
• Bonham Fellowship

  Awarded the Bonham Fellowship from Graduate School of Business, University of Texas.
• Fellowship

  Fellow, 1984 AMA Doctoral Consortium, Northwestern University, Evanston, IL.
• University Fellowship

  Awarded a University Fellowship from University of Texas.
• University Fellowship

  Awarded a University Fellowship from University of Texas.
• Tucker's Excellence Fund

  Awarded the Tucker's Excellence Fund from University of Texas.
• Phi Kappa Phi Honor Society

  1981-Present

  Member of Phi Kappa Phi Honor Society, University of Texas, Austin, TX.
• Gold Medal

  Awarded the Gold Medal from Indian Institute of Technology in Recognition Of being Ranked First in the Masters Program.
• Honors in the Bachelors Program

  Graduated with Honors in the Bachelors Program from Indian Institute of Technology.