BooksV. Kumar2019-04-01T17:26:28+00:00 BOOKS Books Journal Articles Book Chapters Customer Engagement Marketing 1st ed. 2018 EditionMarketing Research, 13th editionCustomer Relationship Management: Concept, Strategy, and Tools 2nd ed.Marketing Research 12th EditionGlobal Marketing ResearchMarketing Research, 11th editionStatistical Methods in Customer Relationship ManagementMarketing Research, 10th editionCustomer Lifetime Value: The Path to Profitability: Foundations and Trends in MarketingManaging Customers for Profit: Strategies to Increase Profits and Build LoyaltyProfitable Customer Engagement: Concept, Metrics and StrategiesCustomer Relationship Management: A Databased Approach 1st Ed. For a complete list of Dr. V. Kumar's Publications please see his Full Vitae⇨ Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.Statistical Methods in Customer Relationship ManagementMarketing Research, 9th editionEssentials of Marketing Research, 2nd EditionInternational Marketing ResearchMarketing Research (6th ed)Marketing Research, 5th edition⇦ Journal Articles Book Chapters⇨