BOOKS

 

Customer Engagement Marketing 1st ed. 2018 Edition
Marketing Research, 13th edition
Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.
Marketing Research 12th Edition
Global Marketing Research
Marketing Research, 11th edition
Statistical Methods in Customer Relationship Management
Marketing Research, 10th edition
Customer Lifetime Value: The Path to Profitability: Foundations and Trends in Marketing
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Profitable Customer Engagement: Concept, Metrics and Strategies
Customer Relationship Management: A Databased Approach 1st Ed.
Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.
Statistical Methods in Customer Relationship Management
Marketing Research, 9th edition
Essentials of Marketing Research, 2nd Edition
International Marketing Research
Marketing Research (6th ed)
Marketing Research, 5th edition