{"id":147,"date":"2021-05-19T17:27:38","date_gmt":"2021-05-19T17:27:38","guid":{"rendered":"http:\/\/vkclv.resourz.net\/?page_id=147"},"modified":"2021-06-01T06:24:45","modified_gmt":"2021-06-01T06:24:45","slug":"identify-indirect-customer-value-contribution","status":"publish","type":"page","link":"http:\/\/www.vkclv.com\/index.php\/identify-indirect-customer-value-contribution\/","title":{"rendered":"Identify Indirect Customer Value Contribution"},"content":{"rendered":"\t\t
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CUSTOMER VALUATION THEORY & FIRM VALUE<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Identify Indirect Customer Value Contribution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to direct value contributions via purchase, customers can also contribute value to a firm indirectly, through referrals, word-of-mouth, feedback, and other forms of influence. These indirect contributions come with their own array of measures \u2013\u00a0Customer Referral Value (CRV)<\/a>,\u00a0Customer Influence Value (CIV)<\/a>, and\u00a0Customer Knowledge Value (CKV)<\/a>, all of which are used, in tandem with\u00a0CLV<\/a>, to determine Customer Engagement Value, i.e. a measure of total value contributed by customer engagement with a firm. An additional, attitudinal metric \u2013\u00a0Customer Brand Value (CBV)\u00a0<\/a>\u2013 harnesses all of these values to determine the value that the customer attaches to the brand (Kumar, V.<\/strong>\u00a0(2013)).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customer Engagement Value Framework<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Connecting CVT & Firm Value<\/a><\/p>

Customer Lifetime Value<\/a><\/p>

Augmented Customer Value<\/a><\/p>

Create Portfolio of Customers<\/a><\/p>

Identify Value Segments & Augmented Customer Value<\/a><\/p>

Maximize Indirect Value Contribution<\/a><\/p>

Relationship\u00a0Strategy<\/a><\/p>

Interaction\u00a0Strategy<\/a><\/p>

Engagement\u00a0Strategy<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reference<\/u><\/strong>
Kumar, V.<\/strong>\u00a0(2013),\u00a0Profitable Customer Engagement: Concept, Metrics, and Strategies<\/em>. New Delhi, India: Sage Publications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t Augmented Customer Value<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tCreate Portfolio of Customers<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CUSTOMER VALUATION THEORY & FIRM VALUE Identify Indirect Customer Value Contribution In addition to direct value contributions via purchase, customers can also contribute value to a firm indirectly, through referrals, word-of-mouth, feedback, and other forms of influence. These indirect contributions come with their own array of measures \u2013\u00a0Customer Referral Value (CRV),\u00a0Customer Influence Value (CIV), and\u00a0Customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-147","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":16,"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/147\/revisions"}],"predecessor-version":[{"id":2343,"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/pages\/147\/revisions\/2343"}],"wp:attachment":[{"href":"http:\/\/www.vkclv.com\/index.php\/wp-json\/wp\/v2\/media?parent=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}