CUSTOMER VALUATION THEORY & FIRM VALUE

 

Engagement Strategy

A firm that implements strong customer engagement strategies will foster deep commitment on the part of its customers. The direct benefits of engagement are evident, but it is the long-term and indirect value contributions that are most notable. An engaged customer base will result in increased brand awareness and recognition. Even in recessionary periods, when marketing efforts must be curbed due to diminished budgets, an engaged customer base will pick up some of the slack and continue to promote the brand.