BOOKS

 

Customer Lifetime Value: The Path to Profitability: Foundations and Trends in Marketing
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Profitable Customer Engagement: Concept, Metrics and Strategies
Customer Relationship Management: A Databased Approach 1st Ed.
Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.
Statistical Methods in Customer Relationship Management